Albania Invest sells investment property to Dutch buyers. The existing Google page only reached people already searching. That is a small group, and the cost per enquiry there was high.
In late August 2026 we put Meta alongside it. A separate message and a separate ad for each reason for buying. The form asked the first questions about budget, timing and area.
In three weeks that produced 756 brochure requests, from 8,018 landing page visitors. The ad budget was € 2,029, about € 100 a day.
Per genuinely qualified conversation that comes to about € 30 in ad spend. Not per lead, then, but per conversation that leads somewhere.
That is one market and one offer. What an enquiry and a conversation cost you depends on your market and your property price.
